-Creative Art Directors-
-Sustainable Fashion Experience -Entertainment Agency-

Lucien and Joan are more than a styling duo. They are the living expression of Broke Ass Millionaires "BAM".

As a couple, they not only form a team, but are the experience itself. With their distinctive, layered, and colorful vintage style, they transform every environment into a visual statement where fashion, culture, and sustainability come together.

BAM operates in the fields of fashion, entertainment, and impact. They make the audience part of the show through interactive styling, performance, and immersive experiences.

Their working method is based on a clear philosophy
Achieving maximum expression with minimal means.

By collecting vintage and traditional clothing from around the world and transforming it into unique creations, they show what fashion can look like in a circular future. Sustainability is not presented as a limitation, but as a creative force.

BAM's style is inspired by global influences such as hip hop, African dandyism, and Harajuku. This mix translates into a visual language that resonates with both Gen Z and progressive brands and organizations.

From festivals to corporate events, BAM creates sustainable fashion experiences that are not only visually striking but also substantively impactful. Through live styling, upcycling workshops, fashion shows, and exhibitions, they make the impact of fast fashion tangible in a way that energizes and lingers.

They collaborated with Rabobank, Fernandes, and the Tropenmuseum, among others, developing creative concepts and sustainable activations.

One of their signature concepts is Skere Klere, a cultural experience where fashion, music, and community come together and second-hand clothing is celebrated in a fresh and accessible way.

BAM is not a brand
It is a movement that redefines fashion