Lucien & Joan are the perfect #fashioncouple #stylingduo and the founders of their brand Broke Ass Millionaires (BAM).
They share the same interests in their extravagance
fashion style and their work as stylist, entertainers,
and creative producers.
Recycling, upcycling and re-designing clothing and items are the characteristics of BAM. They travel around the world
finding vintage and old traditional clothes and
customize it . The mindset of BAM is:
Getting maximum results with minimum resources.
Sustainable, circulair fashion is what BAM is promoting to reduce the impact on the environment. The inspiration of BAM comes mostly
from Hip Hop, Vintage, African dandy, Harajuku and traditional clothing from all over the world.
Companies such as Rabobank,
Fernandes softdrink, Tropenmuseum Amsterdam...
worked with BAM for their content videos and photoshoot.
Companies hire BAM as creative producers to organize the concept of their sustainability event. This event is called
What means cheap or broke clothing